Filmy Nukkad
Bollywood radio show on CMR 101.3 FM, Toronto
Filmy Nukkad is RJ Swati's Bollywood show on CMR 101.3 FM in Toronto, on air Monday to Friday from 5 to 7 pm. Her old WordPress site was slow, and on a phone its first screen was nearly empty. The new one went live on 9 October 2026.
- Client
- RJ Swati Gupta
- Went live
- 9 October 2026
- Pages
- 8
Before and after
Before
After
What was wrong with the old site
- On a phone, the first screen was an empty pink strip. The show's artwork and the Listen Now button were set to hide on small screens.
- In Google's Lighthouse test on a phone, the homepage took 14.1 seconds to show its main content and downloaded 5.5 MB.
- An AI search readiness audit on 7 October 2026 scored just one page of the old site, at 42 out of 100, and found no structured data on it.
- Our own website check couldn't open it. The site's security setup turned automated visitors away with a 403 "forbidden" page, and that can keep AI search tools out too.
- The X link went to an account that no longer exists, and the header and the Instagram feed pointed to two different Instagram accounts.
- There were no analytics, so Swati couldn't see how many people visited or how many got in touch.
Results
We ran Google's Lighthouse phone test on the old homepage before we started, and the same test on the new one after launch. We ran the same AI search readiness audit on both sites too.
Our website check opens the new site without trouble, and so do the crawlers ChatGPT, Claude and Perplexity use. We checked on 12 October 2026.
| Measure | Old site | New site |
|---|---|---|
| Score out of 100 | 42 | 94 |
| Measure | Old site | New site |
|---|---|---|
| Speed score | 56 | 95 |
| Main content shows up in | 14.1 s | 2.8 s |
| Page size | 5.5 MB | 0.5 MB |
| Accessibility | 83 | 100 |
| Best practices | 75 | 100 |
| SEO | 85 | 100 |
The AI search readiness audit (AEO/GEO) scores a site out of 100 across on-page signals such as structured data, headings, meta tags and FAQ content.
AI search readiness audit: old site 7 October 2026, with one page scored. New site 14 October 2026.
Lighthouse, old site: 7 October 2026, two days before the new site went live. We tested it twice that day and show the faster run. The other one scored 42 for speed.
Lighthouse, new site: 12 October 2026, the same Lighthouse version and phone settings, middle result of three runs. Google's PageSpeed Insights gave it 98 the same evening.
Scores are out of 100. For times and sizes, lower is better.
What Swati needed
Swati wanted South Asian businesses in the GTA to find her on Google and in AI tools like ChatGPT, hear what her ads sound like, and message her to advertise or to book her for a Live On Location.
For listeners, the live show had to be one tap away on every page.
What we built
WhatsApp on every page
The WhatsApp buttons for advertising and for Live On Location open a chat with the message already written. A business owner can send it in one tap.
A live player that switches to Swati's show at 5 pm
From 5 to 7 pm on weekdays the player streams her show on CMR 101.3. The rest of the time it plays the station's Desi music channel. It switches by itself, on Toronto time.
All 29 commercial samples, ready to play
The Advertise page has every sample ad, each with its own player, so a business can hear Swati's work before sending a message.
A radio dial that tunes to 101.3
As you scroll the homepage, the dial turns to 101.3 and Swati appears at her desk with the ON AIR sign lit. We kept the watercolour and caricature look of her old site.
Eight pages, and the old links still work
Home, Advertise, Live On Location, About Swati, Listen Live, Gallery, FAQ and Contact. Links to the old WordPress pages now lead to the new ones.
Ready for Google, AI tools and her own numbers
We wrote answers to 14 common questions, added the business details AI tools read and a guide for them (llms.txt), and let AI crawlers in. Google Analytics now counts every WhatsApp tap and the page it came from.
Questions about this project
How much did the Filmy Nukkad website's AI search readiness score improve?
It went from 42 to 94 out of 100 on an AI search readiness audit (AEO/GEO), which scores a site on signals such as structured data, headings, meta tags and FAQ content.
How fast is the new Filmy Nukkad website on a phone?
In Google's Lighthouse test on a phone, the homepage's main content shows up in 2.8 s, down from 14.1 s on the old site, and its speed score went from 56 to 95 out of 100.
What was wrong with the old Filmy Nukkad website?
On a phone, the first screen was an empty pink strip. The show's artwork and the Listen Now button were set to hide on small screens. In Google's Lighthouse test on a phone, the homepage took 14.1 seconds to show its main content and downloaded 5.5 MB.
What did we build for Filmy Nukkad?
A rebuild of RJ Swati's show website. Advertisers reach her on WhatsApp in one tap, and the homepage's main content shows up in 2.8 seconds in Google's phone test, down from 14.1.
Can ChatGPT and other AI tools read the new Filmy Nukkad website?
Yes. Our website check opens the new site without trouble, and so do the crawlers ChatGPT, Claude and Perplexity use. We checked on 12 October 2026.
Can you do the same for my business?
Yes. We start with your home page: we design and build it with your own photos and words, and you see it live before you pay. Then we build the rest of the site and set it up for Google and AI tools.