About Turn & Fold
Turn & Fold is a web design studio in Toronto. We design and build websites for brands that sell on how they look: fashion, jewellery, interiors, restaurants and hotels, wellness studios and clinics.
- Based in
- Toronto, Canada
- Working with brands in
- Canada and India
- Founder
- Akshay
Where the name comes from
It comes from paper. Part of what makes a good menu or a printed lookbook feel special is how you turn the pages and fold it open. I wanted our websites to feel like that, so I named the studio after it. You can see the idea on our home page, where the first screen opens like a folded card.
Hi, I'm Akshay.
I lead paid media at Spark Growth, a health and wellness marketing agency in Toronto and New York. In nine years in digital marketing I've managed ad budgets of more than $800,000 a month, and I've seen how much of that a slow or unclear website throws away.
Turn & Fold is my own studio. I design and build every site myself, the way I'd want it if I were the one paying for the ads: fast, clear, and easy to find on Google and in AI search. You work with me directly, from the first sketch to launch.
- In digital marketing
- 9 years
- Ad budgets managed
- $800,000+ a month
- At Spark Growth
- Head of Media Buying & Performance
- Studied at
- George Brown College, Toronto
We start with your home page.
You see it live before you pay.
- First
Your home page, built
We design and build your home page with your own photos and words, motion included, and send you a private link within a week of getting them.
- Then
The rest of the site
If you like it, we build every other page, write or tidy the copy with you, and set up search and AI answers.
- After launch
Care
We keep it fast and up to date: new pieces, new menus, new pages when you need them.
What we do
We do all of it ourselves, from the first sketch to the updates after launch.
Design and art direction
We design every page for your brand, using your photos and fonts. We don't use templates.
Motion
Movement that shows the product, like a menu that opens or a ring that draws itself. We only use it where it helps.
Build
Our sites load fast on phones. Most of them score 90 or more on Google's phone speed test.
Search and AI answers
We write the titles, answers and structured data that Google and ChatGPT read, so they describe you correctly when someone asks for a marketing agency in Toronto.
Care
After launch we add new collections, menus and events for you, or set things up so you can change them yourself.
Case studies
- Filmy NukkadBollywood radio show on CMR 101.3 FM, Toronto
- adSaltCreative agency, Toronto and New York
- Blue Chip ImmigrationLicensed immigration consultant, Mississauga
- KRISH ConsultationsHealing, tarot readings and courses, Chandigarh
- Be Free Therapy GroupCounselling practice, Ajax, Ontario
- Jeepy DoggiesDog walking and boarding, Toronto
- Anaya EnterprisesCastings, forgings and gears manufacturer, Toronto
Questions
Who designs and builds the websites?
I do. Turn & Fold is my own studio, and you work with me directly, from the first sketch to launch.
Where is Turn & Fold based?
In Toronto. We work with brands across Canada and India, on calls and shared links.
What kind of businesses do you work with?
Any business that cares how it looks online: fashion, jewellery, interiors, restaurants, hotels, studios, clinics, professional services, media and manufacturing.
How do I start a project?
Tell us about your brand with the form on our home page or email hello@turnandfold.com. We reply within a day, usually with a few ideas for your home page.