Be Free Therapy Group
Counselling practice, Ajax, Ontario
Breana Rutledge is a Registered Psychotherapist who works with children, teens and young adults, in person in Ajax and online across Ontario. Her old Squarespace site had her motto and her blog, but search engines and AI tools found little on it to work with. The new site went live in April 2026.
- Client
- Breana Rutledge, MACP, RP
- Went live
- April 2026
- Pages
- 30
Before and after
Before
After
What was wrong with the old site
- An AI search readiness audit on 5 April 2026 scored the old site 52 out of 100 across its 20 pages. It scored lowest on content AI tools can quote as answers (36), on meta tags (36) and on headings (40).
- The homepage's title in search results was just "Be Free Therapy Group", with nothing about counselling, ages or place.
- Most of her blog posts had no description for search results, so Google picked a snippet of text itself.
- Two blog posts still had placeholder web addresses. One ended in "Blog Post Title One" and the other in a string of random letters.
- Her FAQ page had no FAQ markup, which is what Google and AI tools read to pick out questions and their answers.
Results
We ran an AI search readiness audit on the old site before the rebuild, and again on the new site in October. Speed is Google's test of the new site on a phone.
Our website check opens the new site without trouble, and so do the crawlers ChatGPT, Claude and Perplexity use. We checked on 14 October 2026.
| Measure | Old site | New site |
|---|---|---|
| Score out of 100 | 52 | 96 |
| Measure | New site |
|---|---|
| Speed score | 100 |
| Main content shows up in | 1.7 s |
| Accessibility | 100 |
| Best practices | 100 |
| SEO | 100 |
The AI search readiness audit (AEO/GEO) scores a site out of 100 across on-page signals such as structured data, headings, meta tags and FAQ content.
AI search readiness audit: old site 5 April 2026, 20 pages. New site 14 October 2026, 10 pages.
New homepage: Google's PageSpeed Insights on a phone, best run on 14 October 2026.
Scores are out of 100. For times, lower is better.
What Breana needed
Parents look for a therapist for their child, and young adults look for one for themselves. Breana wanted both to see quickly that she works with their age group, what a session costs, and that the first 15-minute call is free.
She wanted to keep her motto, "Free to be yourself and to be heard", and to be able to change her FAQ, her bio and her blog without calling anyone.
What we built
A page for each age group
Children 4 to 12, teens 13 to 17, young adults 18 to 29, and parents and caregivers each have their own page, so a parent and a 22-year-old both land on something written for them.
32 questions, answered in groups
The FAQ has five groups, from getting started to fees and insurance, with 32 answers. They cover what people ask before booking, like whether you need a doctor's referral and what happens in a first session.
Her motto, next to her photo
The homepage keeps her motto, "Free to be yourself and to be heard", beside a photo of Breana, with the free 15-minute consult one tap away.
In person in Ajax, and online
Breana opened an office in Ajax in August 2026. The site gives its address, hours and map, and so do the business details Google and AI tools read.
She can edit it herself
A simple admin area lets Breana change her FAQ, her bio, her contact details and her blog without touching any code.
Old links work, and AI tools can read it
Her blog posts moved across, the old Squarespace addresses send people to the new pages, and the site has a guide for AI tools (llms.txt) and lets their crawlers in.
Questions about this project
How much did the Be Free Therapy Group website's AI search readiness score improve?
It went from 52 to 96 out of 100 on an AI search readiness audit (AEO/GEO), which scores a site on signals such as structured data, headings, meta tags and FAQ content.
How fast is the new Be Free Therapy Group website on a phone?
In Google's PageSpeed test on a phone, the new homepage scores 100 out of 100 for speed, and its main content shows up in 1.7 s.
What was wrong with the old Be Free Therapy Group website?
An AI search readiness audit on 5 April 2026 scored the old site 52 out of 100 across its 20 pages. It scored lowest on content AI tools can quote as answers (36), on meta tags (36) and on headings (40). The homepage's title in search results was just "Be Free Therapy Group", with nothing about counselling, ages or place.
What did we build for Be Free Therapy Group?
A custom site for Breana Rutledge's counselling practice, moved off Squarespace, with a page for each age group she works with, 32 answered questions, and an admin area she can use herself.
Can ChatGPT and other AI tools read the new Be Free Therapy Group website?
Yes. Our website check opens the new site without trouble, and so do the crawlers ChatGPT, Claude and Perplexity use. We checked on 14 October 2026.
Can you do the same for my business?
Yes. We start with your home page: we design and build it with your own photos and words, and you see it live before you pay. Then we build the rest of the site and set it up for Google and AI tools.